NFC Passport™
A premium passport style booklet with a foil stamped cover that invites the tap. Built for condition education programs and high value patient journeys.
Passport format
Foil cover
Embedded NFC
By AmerIKYP · Educational communication solutions since 2007
Print just became measurable.
NFCRx™ puts healthcare education into print that patients keep. One tap connects patients, caregivers and healthcare professionals to videos, dosing guides, forms and more. No app. No QR friction. Every interaction measured.
READ•TAP•CONNECT
100%
Measurable
8
Analytics metrics
0
Apps to download
2007
Serving brands since
9:41
Hold the booklet near the top of the phone
LYRIBREL®
Patient Education Center
Learn More
Planning a Q4 patient education push? Campaigns booked now print in time for end-of-year budgets. Get a quote within 24 hours.
How it works
From print. To digital. To measurable results.™
One embedded NFC chip turns every printed piece into a live, trackable digital channel. Here is the whole journey.
1
Read
Your printed piece reaches the patient: a pocket size Z-fold booklet, an NFC Passport™, or a custom format built for your brand.
2
Tap
The reader taps the page with any NFC enabled phone. No app, no download, no password, no QR code squinting. Just tap and go.
3
Connect
Videos, dosing guides, safety information, forms, AI assistants and PDFs open instantly. Content updates anytime without reprinting.
4
Measure
TapIt2TrackIt™ records every interaction in real time: taps, unique users, time spent, content viewed, geography and more.
1 minute 14 seconds, with narration. Every line is also captioned on screen. Select any step to jump straight to that part.
Read the explainer as text
- A unique educational deliverable. NFCRx™, featuring the Z-CARD®, folds and unfolds into a large printed content page that still fits right in your pocket.
- An embedded NFC chip. The chip is programmed with your website's URL. Simply tap it to your NFC enabled iPhone or Android device.
- Instant access to medical education. Audio and video information and demos, patient resources, savings coupons and more, all opened by that one tap.
- TapIt2TrackIt™ Digital Analytics. NFCRx™ comes with proprietary analytics for measurable ROI, so printed collateral reports like a digital channel.
- Built for healthcare. Improve patient compliance and adherence, HIPAA compliant. Facilitate prescriber and HCP education, PhRMA compliant. No app, no download, no password. Affordable, innovative, trackable. From AmerIKYP Digital and Z-CARD® North America.
Care teams share digital content with patients in the moment.
Formats
NFC in Print, built for the pocket
Three print deliverables to start from, each shipping with an embedded NFC chip. Every one is made in house, so the format can be built around the campaign rather than the other way round.
Pharma Card™
Wallet size and waiting room ready. Dosing and safety essentials printed on the face, with the full education library one tap behind it.
Wallet size
Rep leave behind
Embedded NFC
ZCARD
Multi-fold pocket media. A Z-fold panel set that opens to a full education spread and folds back to pocket size behind a tappable cover.
3.25" × 2.25" closed
Multi-fold panels
Embedded NFC
Direct mail
Shelf & counter
Your format here
Custom printing
If you can print it, we can make it tap
Those three formats are where most campaigns start, not where the lineup stops. AmerIKYP is a custom printer, so NFC can be embedded into whatever configuration a campaign calls for.
Direct mail
Discharge kits
Counter cards
Inserts & folding cartons
Audio & video in print
Ask about a custom format
The differentiator
Powered by TapIt2TrackIt™
Digital Analytics Platform
Print used to be a black box. Now every tap tells you who engaged, what they watched and for how long. Measure engagement. Optimize content. Improve outcomes.
8
Analytics metrics
Real time
Reporting
100%
Measurable
Lyribrel® Patient Education · Q4 Campaign
Sample data
Live reporting
Total taps
0
▲ 9.2% this week
Unique users
0
▲ 6.8% this week
Avg. time viewing
0
▲ 12s vs last week
Completion rate
0
▲ 3.1 pts
Taps by week
Most viewed content
Patient video5,204 views
Dosing guide3,876 views
Safety information2,341 views
Find a pharmacy1,562 views
Illustrative dashboard with sample data. Lyribrel is a fictional demonstration brand.
Open the demo portal
Eight metrics, reported in real time
Total Taps
Unique Users
Time Spent Viewing
Most Viewed Content & Videos
Geographic Activity
Device Type
Campaign Performance
Educational Completion Rates
Who it serves
Built for every side of the treatment journey
✓
Better understanding of their condition and treatment
✓
Improves medication adherence
✓
Access to education 24/7, on demand
✓
Reinforces physician counseling
✓
Helps reduce improper medication use
✓
Supports better health outcomes
✓
Prescribing Information (PI)Full labeling one tap away
✓
Instructions for Use (IFU)
✓
Mechanism of Action (MOA) videos
✓
Dosing and administration guides
✓
Clinical trial summaries
✓
Safety updates and new indications
✓
Patient counseling tools
✓
Training resources for office staff
✓
Drives patients and HCPs from print to digital
✓
Measurable engagement and outcomes
✓
Identify which content is most viewed
✓
Update content instantly, no reprint
✓
Eliminates QR code friction, simply tap
✓
Lower cost than traditional digital solutions
✓
Supports omnichannel strategies
✓
Extends the life of printed collateral
)))︎
Embedded NFC Chip
Built in NFC technology for instant connection.
📵
No App Required
No downloads. No passwords. Just tap and go.
🎬
Instant Multimedia
Access videos, animations, PDFs and more.
🔄
Always Current
Update digital content anytime, without reprinting.
Every vertical
NFC-in-PRINT™ applications across every industry
NFCRx))) plus TapIt2TrackIt™ Digital Analytics transforms traditional print into measurable engagement, providing real-time insights into how, when and where customers interact with your printed materials.
01
Measure Real Engagement
Track NFC taps, unique users, repeat visits, geographic location, device type and time of interaction to understand campaign performance.
02
Optimize Marketing ROI
Compare campaigns, identify your highest performing materials and make data driven decisions that improve future marketing results.
03
Instantly Update Content
Change videos, websites, PDFs, promotions or product information at any time, without reprinting your printed materials.
04
Applicable Across Every Vertical
Ideal for healthcare, pharmaceutical, automotive, education, financial services, hospitality, logistics, real estate, construction, sports, retail and virtually any industry using printed communications.
Discover how NFCRx))) can transform your printed marketing into measurable customer engagement, regardless of industry.
Learn MoreInvestment
Measurable engagement. More affordable than you may think.
Bring measurable, trackable patient education within reach.
NFCRx™ NFC-in-Print deliverables are customized to your format, quantity and campaign objectives. Let's discuss your needs and show you how surprisingly accessible an NFCRx™ program can be.
Let's discuss your brandConfidential, no-obligation project consultation.
Customized for your brand
- Flexible formats.
- Scalable quantities.
- Measurable results.
PhRMA & HIPAA Compliant
Built for healthcare and pharma compliance
Add-on option
Immersive User Experiences
Take the destination beyond a landing page. Every tap can open something worth remembering, designed and built by the ThatsKrispy studio.
Interactive microsites
Animated product stories
Branded digital experiences
About us
Nearly 20 years of Technology-in-Print™
For nearly 20 years, AmerIKYP Digital Marketing has pioneered Technology-in-Print™ solutions that bridge the physical and digital worlds.
As the innovator behind the original Paper WebKey® with analytics, we continue to advance NFC enabled interactive print through NFCRx)))™ NFC-in-Print and our TapIt2TrackIt™ Digital Analytics platform, helping organizations transform traditional printed media into intelligent, measurable digital engagement with a simple tap.
2007Serving brands since
Paper WebKey®The original, with analytics
PPAI 537995SAGE 69655
FAQ
Questions brand teams ask us
Do patients need an app to use NFCRx?
No. The NFC chip works natively with modern smartphones. Patients simply hold their phone near the printed piece and the content opens. No downloads, no passwords, no QR code scanning.
How is this different from a QR code?
A tap is faster and more reliable than aiming a camera at a code, especially for older patients. It also feels premium, and every tap feeds the TapIt2TrackIt analytics platform so you know exactly how your print is performing.
Can we change the content after the pieces are printed?
Yes. The destination content can be updated anytime without reprinting. Launch with a patient video today, add a new indication or updated safety information tomorrow. The printed piece never goes stale.
What does the analytics platform track?
Eight metrics: total taps, unique users, time spent viewing, most viewed content and videos, geographic activity, device type, campaign performance and educational completion rates. All reported in real time through your campaign login.
How do brand managers access their results?
Every campaign includes an exclusive login. Your team signs in, selects the project and sees live results. Try the demo portal to see it in action.
Who is behind NFCRx?
NFCRx and TapIt2TrackIt are from AmerIKYP, providers of innovative video, audio and NFC in print educational communication solutions since 2007.
Stay ahead of the print-to-digital curve
Join pharmaceutical brand managers, healthcare marketers and agency professionals exploring the latest NFCRx™ NFC-in-Print deliverables, measurable patient-education tools and emerging print-to-digital applications.
Be informed. Be inspired. Keep your brand connected.
Start a campaign
Let's put a tap in your print
Talk to the team
Tell us about your brand, audience and timeline. We respond with format recommendations and a detailed quote within 24 hours.